Client
Client
Client
Deep & Beyond
Deep & Beyond
Deep & Beyond
Project
Project
Project
Website design and digital systems for a non-profit in Kona, Hawaii
Website design and digital systems for a non-profit in Kona, Hawaii
Website design and digital systems for a non-profit in Kona, Hawaii
About
About
About
Deep and Beyond transforms lives by making the ocean accessible to everyone. Based in Kona, Hawaii, this non-profit organization provides free adaptive snorkeling experiences for individuals with disabilities, creating opportunities for adventure that many thought impossible.
As a long-time volunteer and member of the leadership team, crafting Deep and Beyond's digital presence was a deeply personal project. The organization needed a website that could effectively communicate safety and accessibility while inspiring confidence in potential participants and their families. Through our partnership, we created a website that mirrors the trust, reliability, and inclusive spirit that Deep and Beyond brings to every snorkel day.
Deep and Beyond transforms lives by making the ocean accessible to everyone. Based in Kona, Hawaii, this non-profit organization provides free adaptive snorkeling experiences for individuals with disabilities, creating opportunities for adventure that many thought impossible.
As a long-time volunteer and member of the leadership team, crafting Deep and Beyond's digital presence was a deeply personal project. The organization needed a website that could effectively communicate safety and accessibility while inspiring confidence in potential participants and their families. Through our partnership, we created a website that mirrors the trust, reliability, and inclusive spirit that Deep and Beyond brings to every snorkel day.
Deep and Beyond transforms lives by making the ocean accessible to everyone. Based in Kona, Hawaii, this non-profit organization provides free adaptive snorkeling experiences for individuals with disabilities, creating opportunities for adventure that many thought impossible.
As a long-time volunteer and member of the leadership team, crafting Deep and Beyond's digital presence was a deeply personal project. The organization needed a website that could effectively communicate safety and accessibility while inspiring confidence in potential participants and their families. Through our partnership, we created a website that mirrors the trust, reliability, and inclusive spirit that Deep and Beyond brings to every snorkel day.
Services
Services
Services
Branding
Branding
Branding
Copywriting
Copywriting
Copywriting
Website
Website
Website
Email Campaigns
The Good and the Needed to be Worked On
The Good and the Needed to be Worked On
The Good and the Needed to be Worked On
The original website had admirable clarity in its messaging but missed opportunities to build trust and showcase accessibility. While it contained essential information, the site's structure created barriers—requiring three clicks to reach registration forms and burying critical details about adaptive equipment and safety measures.
We reimagined the site with trust-building at its core. A dynamic hero section now features a slideshow of adaptive equipment in action, silently answering the crucial question: "Can I really do this?" Custom illustrations walk both participants and volunteers through their journey step by step, replacing uncertainty with confidence. We brought registration forms to the forefront, understanding that signing up is often the moment someone transforms from interested to committed.
The new design balances practical needs with emotional reassurance. Clear pathways for participants, volunteers, and donors reflect our understanding that each group needs different information to take action. By integrating a new CRM for registration and creating compelling donation opportunities, we've helped Deep and Beyond streamline their operations while expanding their impact. The result is a website that does more than inform—it invites people to believe in possibilities they might not have imagined before.
The original website had admirable clarity in its messaging but missed opportunities to build trust and showcase accessibility. While it contained essential information, the site's structure created barriers—requiring three clicks to reach registration forms and burying critical details about adaptive equipment and safety measures.
We reimagined the site with trust-building at its core. A dynamic hero section now features a slideshow of adaptive equipment in action, silently answering the crucial question: "Can I really do this?" Custom illustrations walk both participants and volunteers through their journey step by step, replacing uncertainty with confidence. We brought registration forms to the forefront, understanding that signing up is often the moment someone transforms from interested to committed.
The new design balances practical needs with emotional reassurance. Clear pathways for participants, volunteers, and donors reflect our understanding that each group needs different information to take action. By integrating a new CRM for registration and creating compelling donation opportunities, we've helped Deep and Beyond streamline their operations while expanding their impact. The result is a website that does more than inform—it invites people to believe in possibilities they might not have imagined before.
The original website had admirable clarity in its messaging but missed opportunities to build trust and showcase accessibility. While it contained essential information, the site's structure created barriers—requiring three clicks to reach registration forms and burying critical details about adaptive equipment and safety measures.
We reimagined the site with trust-building at its core. A dynamic hero section now features a slideshow of adaptive equipment in action, silently answering the crucial question: "Can I really do this?" Custom illustrations walk both participants and volunteers through their journey step by step, replacing uncertainty with confidence. We brought registration forms to the forefront, understanding that signing up is often the moment someone transforms from interested to committed.
The new design balances practical needs with emotional reassurance. Clear pathways for participants, volunteers, and donors reflect our understanding that each group needs different information to take action. By integrating a new CRM for registration and creating compelling donation opportunities, we've helped Deep and Beyond streamline their operations while expanding their impact. The result is a website that does more than inform—it invites people to believe in possibilities they might not have imagined before.
How We Helped Deep & Beyond Build Trust
How We Helped Deep & Beyond Build Trust
How We Helped Deep & Beyond Build Trust
Creating trust was our primary focus. For many potential participants and their families, adaptive snorkeling seemed like an impossible dream. Their natural questions—"Is this really safe?" "Can they accommodate my specific needs?" "What will the experience actually be like?"—needed thoughtful answers presented in a reassuring way.
Rather than just telling people about accessibility, we showed it. The website's hero section immediately displays adaptive equipment being used by real participants with diverse abilities. This visual proof directly addresses the most fundamental concern: "Is this something I can actually do?"
We created custom step-by-step journey illustrations that walk through the entire experience from arrival to ocean entry to return. These illustrations include specific details about the equipment, support, and safety measures provided, eliminating uncertainty about what to expect. By showing rather than just telling, we transformed what might feel intimidating into something that feels manageable and exciting.
The trust statement we developed during our brand workbook process—"We seek to Empower People With Disabilities to Experience the Freedom of the Ocean"—guided every element on the site. From the imagery we selected to the words we chose, everything reinforced this central promise and helped visitors feel the organization's genuine commitment to their experience.
Custom journey illustrations reduced pre-event questions, allowing volunteers to focus more on participant experience and less on repetitive explanations. More importantly, these trust-building elements led to increased participation from first-time adaptive snorkelers who previously hesitated to book.
Creating trust was our primary focus. For many potential participants and their families, adaptive snorkeling seemed like an impossible dream. Their natural questions—"Is this really safe?" "Can they accommodate my specific needs?" "What will the experience actually be like?"—needed thoughtful answers presented in a reassuring way.
Rather than just telling people about accessibility, we showed it. The website's hero section immediately displays adaptive equipment being used by real participants with diverse abilities. This visual proof directly addresses the most fundamental concern: "Is this something I can actually do?"
We created custom step-by-step journey illustrations that walk through the entire experience from arrival to ocean entry to return. These illustrations include specific details about the equipment, support, and safety measures provided, eliminating uncertainty about what to expect. By showing rather than just telling, we transformed what might feel intimidating into something that feels manageable and exciting.
The trust statement we developed during our brand workbook process—"We seek to Empower People With Disabilities to Experience the Freedom of the Ocean"—guided every element on the site. From the imagery we selected to the words we chose, everything reinforced this central promise and helped visitors feel the organization's genuine commitment to their experience.
Custom journey illustrations reduced pre-event questions, allowing volunteers to focus more on participant experience and less on repetitive explanations. More importantly, these trust-building elements led to increased participation from first-time adaptive snorkelers who previously hesitated to book.
Testimonial
Testimonial
"Cole is an amazing web designer who brings exceptional skill and attention to detail to every project. He has a remarkable ability to interpret our team's vision and truly understand what we're trying to achieve. His patience and creativity make the entire website design process an enjoyable experience.
As a client, I particularly appreciate how Cole offers insightful suggestions and perspectives that worked with our goals. He encourages our team to think beyond conventional boundaries and explore new possibilities. His extensive experience and friendliness consistently exceed our high expectations.
Cole's creative ideas and collaborative approach have been invaluable to our project. I'm incredibly pleased with his work and know he'll continue to be a blessing to others."
"Cole is an amazing web designer who brings exceptional skill and attention to detail to every project. He has a remarkable ability to interpret our team's vision and truly understand what we're trying to achieve. His patience and creativity make the entire website design process an enjoyable experience.
As a client, I particularly appreciate how Cole offers insightful suggestions and perspectives that worked with our goals. He encourages our team to think beyond conventional boundaries and explore new possibilities. His extensive experience and friendliness consistently exceed our high expectations.
Cole's creative ideas and collaborative approach have been invaluable to our project. I'm incredibly pleased with his work and know he'll continue to be a blessing to others."
Jonas Mahoe
Jonas Mahoe
Jonas Mahoe
Deep & Beyond
Deep & Beyond
Deep & Beyond
What I Loved About This Project
What I Loved About This Project
What I Loved About This Project
Working with Deep & Beyond was more than a project—it was a chance to help make the ocean accessible to people who might otherwise never experience its magic. As someone who's witnessed these snorkel days firsthand, I've seen the transformative power of the moment someone realizes the ocean is now theirs to explore.
What I loved most was finding ways to translate the genuine care and expertise of the Deep & Beyond team into a website that builds the same trust they create in person. Seeing the registration numbers increase and hearing about new participants who found the courage to sign up because of the website's clear guidance has been incredibly rewarding.
Every element we created—from the journey illustrations to the streamlined registration to the automated emails—serves the same purpose: removing barriers between people with disabilities and the freedom of the ocean. That's a mission worth pouring your heart into, and I'm grateful to have been part of it.
Working with Deep & Beyond was more than a project—it was a chance to help make the ocean accessible to people who might otherwise never experience its magic. As someone who's witnessed these snorkel days firsthand, I've seen the transformative power of the moment someone realizes the ocean is now theirs to explore.
What I loved most was finding ways to translate the genuine care and expertise of the Deep & Beyond team into a website that builds the same trust they create in person. Seeing the registration numbers increase and hearing about new participants who found the courage to sign up because of the website's clear guidance has been incredibly rewarding.
Every element we created—from the journey illustrations to the streamlined registration to the automated emails—serves the same purpose: removing barriers between people with disabilities and the freedom of the ocean. That's a mission worth pouring your heart into, and I'm grateful to have been part of it.