Let’s talk

hello@neumacreative.com

Before your first marketing hire

Your new marketer shouldn’t have to guess who you are.

Sort out your brand strategy before hiring a marketing manager, and they start with answers instead of a list of questions for you.

Let’s talk →

See what they start with

You’ve approved the hire, and there’s nothing to hand them.

You can explain why customers pick you, but none of it is written down. So your new marketer either waits on you or guesses, and either way marketing ends up back on your plate.

Two printed boxes with a mountain landscape wrap, one open, on a light wood table

The Creative Box Company

What they need is already in your business.

It’s in what your best customers say about you and how you explain the company on a first call. We write it down in your words and turn it into one question your marketer can check any decision against. At Happy Crew Coffee House, it’s this:

“Does this help someone experience that they matter and belong?”

Signs it’s time to write it down

Your new marketer inherits all of that on day one.

Someone asked for brand guidelines, and all you had was a logo.

Your team can’t explain what you do unless you’re there.

Every proposal still comes back to you before it goes out.

Your new marketer inherits all of that on day one.

The Lighthouse Method

What your marketer starts with.

Identity

We find who you already are.

You leave with

What makes you worth choosing, in writing, for your sign-off

Strategy

We put it into words you’d use.

You leave with

Your brand strategy in writing, with a one-line test for every decision

Expression

We make it look and sound like you.

You leave with

Your logo, look and messaging, in a style guide your team can use

Build

We build it and stay until it’s live.

You leave with

Your website, emails and team training, built and live

See the full process →

Isn’t that the marketer’s job?

Running the brand is. Deciding who you are shouldn’t fall to the newest person in the building, so we bring your marketer into the work, and they start with a brand they helped shape.

The question, in practice

See more work →

Happy Crew Coffee House sticker over blurred coffee beans

Happy Crew Coffee House

Rename, identity, membership, website, systems

Their team asks that question of every decision.

View Project →

Questions

Should this happen before they start?

Before is easiest, so their first weeks go into the work instead of waiting on you. If they’ve already started, bring them into the first conversations.

Should this happen before they start?

Before is easiest, so their first weeks go into the work instead of waiting on you. If they’ve already started, bring them into the first conversations.

How much of our team’s time does it take?

A fair amount for all four steps. The research is on us. From your side, we need a few questionnaires and short exercises early on, at a pace you pick at the start. You and the people who’ll run this with you join the first conversations, the big decisions and each sign-off, and your wider team joins a training session before launch.

How much of our team’s time does it take?

Do we need all four steps?

Not always. The first three stand on their own, and a logo that still fits stays as it is.

Do we need all four steps?

Not always. The first three stand on their own, and a logo that still fits stays as it is.

What do we own at the end?

All of it. The website and its logins, the logo and the editable design files, the style guide, the strategy and every word we write for you are yours.

What do we own at the end?

All of it. The website and its logins, the logo and the editable design files, the style guide, the strategy and every word we write for you are yours.

What does it cost?

The first three steps start at $10,000. The build, or a single piece like a website or a logo, is priced once we know what it needs, and you’ll have the number before anything starts.

What does it cost?

The first three steps start at $10,000. The build, or a single piece like a website or a logo, is priced once we know what it needs, and you’ll have the number before anything starts.

Your new marketer shouldn’t have to guess who you are.

Tell us who you’re hiring, and we’ll tell you what we’d write down first, including whether you need us at all. It’s a thirty-minute call with Cole, our founder, with no pitch and no deck.

Let’s talk

What does it cost? →