For founder-led companies
Your team can’t explain what you do the way you can.
We write down the story in your head, build it into your website and train your team on it, so they can tell it without you.
You can explain it in your sleep. Your team gets halfway.
When someone else tells it, the website says one thing, the brochure says another, and whoever answers the phone leads with a list of services. So you end up explaining it yourself.
Your team learned the story one conversation at a time.
We sit down with you, hear how you tell it, and write it back in words you’d use. At The Creative Box Company, we built the positioning on the question Randy asks when he hands someone a sample.
“Is this about what you’re thinking?”
Signs the story lives in your head
Proposals and bids come back to you before they go out.
Ask three people what the company does, and you’ll get three good answers that don’t match.
You’re hiring a marketer and have nothing written down to hand them.
The Lighthouse Method
How the story gets out of your head.
Identity
We find who you already are.
You leave with
What makes you worth choosing, in writing, for your sign-off
Strategy
We put it into words you’d use.
You leave with
Your brand strategy in writing, with a one-line test for every decision
Expression
We make it look and sound like you.
You leave with
Your logo, look and messaging, in a style guide your team can use
Build
We build it and stay until it’s live.
You leave with
Your website, emails and team training, built and live
A written-down story still has to sound like you.
You read it first, and if it doesn’t sound like you, we fix it before we move on. Then a proposal can go out that you never touched and still read like you wrote it.
Where the story got written down
The Creative Box Company
Positioning, messaging, website, systems
The website now says what Randy does in person, and the leads are custom jobs.
Happy Crew Coffee House
Rename, identity, membership, website, systems
Their team asks one question of every decision.
Questions
Your team can’t explain what you do the way you can.
Tell us how you’d describe the company and how your team does, and we’ll tell you where the two split and where we’d start. It’s a thirty-minute call with Cole, our founder, with no pitch and no deck.